Customer satisfaction defines the degree to which consumer expectations are met or exceeded during interaction with a brand. This aspect is fundamental to building lasting relationships, ensuring loyalty, and driving sustainable business growth. Many companies… How to measure customer satisfaction: the top 10 metrics
The payment gateway is one of the most important steps in e-commerce, especially for those seeking to offer greater security and efficiency at checkout. According to reports from the Brazilian Electronic Commerce Association (ABComm), in… Payment Gateway: What it is and how to set it up on your website
When Bitcoin was created in 2009, no one imagined it would become one of the greatest financial phenomena of the 21st century. What started as a radical idea, challenging the traditional system of currencies and… Bitcoin and cryptocurrencies: what you need to know before investing
In an increasingly connected world, where technology infiltrates every aspect of our lives, digital transformation has even affected how we handle money. And, if you haven’t heard about Open Finance yet, it might be time… Open Finance: what changes in your financial life?
Have you ever stopped to think about the impact that an emergency financial reserve can have on your life? An unexpected expense, a health issue, or even job loss can catch anyone by surprise, leaving… Emergency fund: how to set yours up by the end of this year
When it comes to investment, many people feel intimidated by the idea of entering the Stock Market. After all, the financial market is vast, full of technical terms, and for those without experience, it can… How to start investing in the stock market safely
Have you noticed the increase in the prices of the products you buy every month? Inflation, this economic phenomenon, has proven to be a constant in the lives of many Brazilians. From 2025 onward, forecasts… Inflation in 2025: how does it affect your wallet?
Over the years, Brazil has experienced a true digital revolution in the financial sector. Since the launch of PIX, it has become the fastest and most practical way to make transfers, payments, and even collections.… Automatic PIX: how to use this new feature to your advantage
Let’s be honest: who has never been tempted to split that dream purchase into “10 interest-free installments,” even knowing that the budget was already stretched? The credit card, that little rectangular piece that fits in… Credit card: villain or ally of your finances?
